An institution's "brand" is a necessary and invaluable marketing tool. A strong brand creates a quick and permenent impression of an organization's identity and mission. The Wesleyan College brand was established, 并且得到了加强, 通过标识, 图形元素, 字体选择, 使用一致的声音(芝加哥手册 of Style).
To ensure that Wesleyan College's brand stays strong and recognizable, 所有出版物, 印刷及数码, must follow the Wesleyan College 风格指南lines outlined here.
The primary Wesleyan College logo contains two elements: the circle and the 相对 (相对 is a term used to refer to a specific design for the written name of an organization, 公司, 或产品. 它的目的是帮助识别). They should always be used as shown in this section of the guidelines.
澳门在线赌城信誉网址的相对 is an original piece of art created for the College. 它不是一种字体. A font should never be used in place of the 相对.
标志圈 can also be used separately on certain collateral, such as header images. 批准的主logo文件 下载.
澳门在线赌城信誉网址印章 is also an approved logo that can be used to represent the College. 下载 the Wesleyan Seal stuffed file.
Dotted pink lines represent where the 相对 should line up with the "w" circle.
Never reproduce the logo at widths smaller than 1.50英寸或200像素. There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.
Consider using the 相对 only (without the circle) when the logo gets smaller.
Ensure that clear space is maintained around the logo. That way, it’s always legible and has room to breathe. Photos, text, and 图形元素 must follow this guideline. Use the circle as shown to gauge the clearance. 请看下面的例子.
Below are the pantone colors for the primary light purple and dark purple Wesleyan College logo.
彩通紫色268 c
彩通深紫色2627c
彩通浅紫色7678 c
潘通处理黑c
When placing the logo on a colored background, it should be reversed out to white, as shown. The background must be either an approved Wesleyan College brand color or the darker area of a photo.
When placing the logo over photos, consider the image’s overall tone and composition. If the photo is darker, use the reversed-out version of the logo. If the photo is brighter or has a large light area, then use the full-color version. The circle can be white or purple in conjunction with 白色的标志.
Color helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. 澳门在线赌城信誉网址的调色板是多样化和灵活的, but to maintain visual consistency across all Wesleyan College materials, only use the colors outlined in this section.
Our color palette has two layers: the primary colors and a secondary palette.
严重依赖澳门在线赌城信誉网址的主要调色板, but use the secondary palette to build color schemes that are complementary and balanced. This offers us the flexibility to meet the needs of our various communications. These colors are always used at 100% tint, except where indicated.
注意: For printing materials, it’s best to use spot colors (PMS). 如果不可能的话, please use the four-color process builds listed here, because they match our spot colors most closely.
To strike the right balance of color for each audience, use these recommended palettes as a guide to proper color ratios.
Use the primary colors prominently in all print and digital collateral. These colors are typically used for type and icons. The secondary color palette can be used sparingly to not overshadow the primary colors.
主要的无衬线 字体:
Worksans, Avenir, Helvetica, Futura, or Arial
辅助衬线字体:
小黄人，加拉蒙德，或者时代
Stay informed about happenings on campus. 艺术及文化活动, 学术活动, and accomplishments by our current students, 教师, 工作人员, and alumnae are all highlighted in our campus news blog. 现在订阅 不要错过任何一个节拍.
澳门在线赌城信誉网址是超级社交的. Below is a list of just a few of our official channels and pages you can follow to keep up with Wesleyan.
linkedin.com/school/wesleyan-college
Many alumnae report that they read every word in every WESmag ——有时两次! It is our pleasure to brag about current students and alumnae in this bi-yearly publication. Read current and past magazines online.
It's chock-full of information and delivered right to your email in-box, so make sure we have your current email address by 在此更新您的资料.
Wesleyan College is privileged to steward many arts and cultural events and share them with the community. 大多数都是免费向公众开放的. Wesleyan art galleries are open M-F 1-5PM and on 澳门在线赌城信誉网址市场 Saturdays from 10AM-2PM.
事件清单
Tour our beautiful 200-acre campus featuring Georgian architecture, 郁郁葱葱的绿地, 娱乐设施, 学生宿舍, 礼拜中心.
访问澳门在线赌城信誉网址
Wesleyan College is home to five NCAA Division III sports: soccer, 篮球, 排球, 网球, 和垒球. 除了, we offer an award-winning Intercollegiate Horse Show Association (IHSA) 马术 program.
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